Del Mar Reboot
One Show 2020 Merit Award Winner
We were asked to grab the attention of modern skaters for the release of, what appeared to be, an old shoe. Skaters crave the style and energy of the days when skateboarding was a budding sport with emerging stars but have lost their mecca. We decided to celebrate the fusion of old school nostalgia and new tech and talent by bringing a defunct classic skate park back to life for a new generation of skaters.
Art direction - Scott Adams
Copy Writer - Shelagh Moore